A new and improved TonyBet platform was released at the start of November, resulting in a more robust and engaging online gaming experience. The change is expected to boost TonyBet’s efforts to expand its reach in the UK and EU and is the first step of a long-term UX optimization strategy.
Founded in 2009 by professional poker player and entrepreneur Antanas Guoga (Tony G), TonyBet’s progress can be credited to a solid long-term growth strategy. After launching in Guoga’s home country of Lithuania, the business quickly spread to cater to a growing international demand.
The executive decision to hand over TonyBet’s Lithuanian business operations was made in 2016, allowing the global sports and casino platform to focus their resources on priority markets including the United Kingdom and larger EU nations. TonyBet maintains ownership of its brand, products, and Estonian and UK gambling licenses, and will continue to pursue its ongoing plans for expansion.
A recent milestone in the plan for growth is the launch of TonyBet’s improved online platform for casino, poker, and sports betting. The seamless user interface was released in time for this year’s annual SiGMA conference and was well-received by the industry. In addition to improving its desktop platform, TonyBet recognizes the importance of mobile functionality. TonyBet’s Managing Director Viktorija Antanaviciute promises more UX improvements in the future:
“We’re excited to close 2018 with such a huge step towards our vision for TonyBet as a leading international online gaming platform. Our focus on user-friendliness, particularly on mobile devices, will continue into next year, as we believe that this is the only way to gain market share in the competitive space of online gambling.”
Players are rewarded with an exciting new range of promotions for all TonyBet products, encouraging them to test out the optimized platform. For more details on current Tony Bet promotions and offers click here.